DIGITAL MEDIA STRATEGIST

JOB TITLE: DIGITAL MEDIA STRATEGIST
DIVISION: MARKETING
REPORTS TO: VICE PRESIDENT OF MARKETING & BRAND STRATEGY
WAGE CATEGORY: EXEMPT

JOB STATEMENT:

Working under the direction of the Vice President of Marketing and Brand Strategy, this role will proactively drive the Vegas Chamber’s digital strategy as the digital brand personality. Manage, secure and evolve the websites and multi-media platforms of the organization, primarily those managed by the Marketing department; support includes, but is not limited to, targeted content production, security updates and the creation of new capabilities aimed to connect the Chamber, its members and community. Expected to communicate effectively as a liaison between departments and external vendors. Other tasks may include audio/video/image editing/creation, basic coding in web languages, short-form copywriting or proofing of copy being posted online, implementation of content strategies, leading training sessions and the documenting of solutions or best practices. Expected to support and be knowledgeable about a variety of digital tools such as digital asset management systems, marketing automation platforms, new social media capabilities, webinar suites, online ad services and analytics platforms. Expected to problem-solve, assist the Vice President of Marketing and Brand Strategy in developing new digital solutions based on digital metrics to drive results and deliver on requests in a timely and efficient manner with professionalism.

ESSENTIAL FUNCTIONS/OBJECTIVES:

  • Design, field produce, execute and elevate compelling digital media campaigns and content to elevate the brand personality through member-focused stories and coverage of Chamber events, services and programs
  • Provides regular reporting and analytics on digital activities and engagement to drive strategy and conversions
    Direct and manage digital content and post-production of field producers at Chamber events
  • Recommend and create strategies and methods for increased engagement, impressions and post link clicks with paid and non-paid strategies
  • Direct and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos, etc. to elevate the Chamber’s brand
  • Oversees and manages Chamber social media platforms through social media management and optimization platform
  • Increase web and brand presence through SEO strategies
  • Manages and audits Chamber website domains
  • Audits and maintains Chamber website
  • Maintains integrated digital media campaign calendar that encompasses marketing and communications strategic plan elements
  • Manages and traffics advertising placements on all Chamber assets
  • Integrate with sales and membership development teams for member-focused content creation
  • Serves as primary liaison with external vendors
  • Utilizing metrics, recommend and implement direct marketing methods
  • Regularly track and get insights into competitors’ strategies and provide reports to supervisor
  • Proactively seek education on the latest digital media technologies and trends
  • Manage digital archive
  • Other duties as assigned

JOB SPECIFICATIONS:

  • Bachelor’s degree in Journalism, Communications, English, Public Relations, Marketing, a related field or equivalent experience
  • At least three years experience with multi-platform digital marketing tools
  • At least three years experience with digital metrics and reporting
  • Experience in public relations, marketing, special events, publicity coordination and social media
  • Excellent written and verbal communications, proofreading and editing skills
  • Photography, videography and video editing skills and experience desired
  • Good organizational capabilities; ability to handle multiple projects simultaneously
  • Self-starter, multifaceted and highly organized individual with the ability to work flexible hours
  • Ability to work independently and handle stressful situations while maintaining a positive attitude
  • High adaptability and fluidity due to changing needs in project management and workload
  • Ability to meet deadlines and work under pressure with limited supervision
  • Excellent customer service skills and ability to work positively and productively with team members, volunteers and the public
  • Advanced level capabilities in social media scheduling applications, Microsoft Word, Excel, Twitter, Facebook, Instagram, YouTube, Outlook and database
  • Experience with Adobe Premiere, Asana and Customer Relations Management (CRM) systems desired
  • Additional qualification in web design or animation desired
  • Proven ability to exercise sound judgment
  • Must have a valid driver’s license and full-time use of a vehicle suitable for transporting materials to and from events as required
  • Must be able to lift at least 35 pounds

Qualified candidates, please submit your resume to jandres@vegaschamber.com.