Liza Sia is President of Earth Baby®, a baby skin and hair care line. Her mother, a beauty formulation researcher, chemist, and regulatory specialist with over four decades of global experience created the line for Sia’s son. Earth Baby® redefines the baby skin and hair care category using certified organic fruit and vegetable-based ingredients along with their exclusive patented formula called Oleosphere® Technology, a time-releasing ingredient with organic skin-softening oils and vitamins. Before Earth Baby®, Sia served in the US Air Force, deployed to various bases in Europe and Southeast Aria, and retired after 20 years of service at Nellis Airforce Base.